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I keep someday/maybe items in two places. First, as Toadling does, I will sometimes generate a project in OF and then put it on hold, or put it in a folder that's dropped. But I keep a separate someday/maybe list in an OmniOutliner document too, and review it from time to time when I want to focus on potential things to do rather than actual things that need to get done.

Reference material I keep outside of OmniFocus, except for short notes to myself that I know I won't need after I complete an action. For my scholarly research I use DEVONThink Pro; for most other reference material I use Journler, which has a scheme for linking to individual entries. I just copy the link in Journler and paste it in the notes field of the OF project or action, so I can, in a flash, open the reference.