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I believe below 20$ and above 50$ would be too less or too much therefore i vote for the sweet spot in between.

Omnigraffle for mac costs 100 and they sell for 50$, so half.
Omnifocus costs 80 so half would be 40$ BUT many users have already paied for the iphone version also.
Because of that and the factmwe have been waiting for so long, i believe they should start low so that early adopters would benefit, and with version 1.1 raise the price.