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Guys, why does this have to be so complicated?

I kind of gave up on this after my original question a few weeks ago, but the announcement of 5.5 has made me look through the thread again, and the whole topic just seems to get more and more involved. I'm not a coder or developer, just a regular Mac user who wants my browser to work "out of the box". All this setting up strings or blacklists or whatever, sorry but I just don't have the time or inclination to learn it.

Everything else about OW is slick and smart. Why is ad-blocking so damn complex in comparison? :confused: