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As mentioned in our blog post when we first debuted OmniFocus (http://www.omnigroup.com/blog/debut-of-omnifocus-2),

What if I don’t own OmniFocus already? What should I buy today, and where should I buy it?

From now on, anyone who purchases OmniFocus 1 from our online store will receive a free upgrade to the Professional edition of OmniFocus 2 when it ships.