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I began my journey with OmniFocus on the iPhone, which led me to their suite of Mac apps. It all began on the mobile for me, and at the time I was very, very skeptical of spending 19.99 on an iPhone app. I think the app was worth 20 bucks. But it would be hard to convince me to spend more than that.

To me, the complete OmniFocus experience cost me $100. Since the Pro version of OmniGraffle is $200, I think they were going for another 1/4th the price of the full version scheme. But OmniGroup sells a version of OmniGraffle for $100, so I might be convinced to buy it for 1/4th that, $25. That would almost feel reasonable to me.