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I didn't read through all (presently) 27 pages of this thread, but I agree that another $40 for the ipad version feels staggeringly expensive. I was expecting something in the $5-$7 range.

I agree with those who think they'd make more money selling more lower-priced copies, and engender more goodwill.

I think what actually stings more than the price, though, is that there's no "loyalty" reward for OF. I've been an OF user since the pre-beta days, and bought the ipod edition too as soon as it was available. I don't see why, if the price has to be $40 for the ipad version, it couldn't be $10 off if you own the desktop or ipod version, and $20 off if you own both. It would still be a lot, but it would reward loyalty and make longtime users feel more valued.