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Why doesn't it belong in a project, say "social stuff"? You can make that a parallel project with its tasks ordered by importance, priority or urgency.

The big advantage of limiting the number of *projects* is that it guarantees that you will not be swamped by endlessly many next actions. There can be no more next actions than projects. Note that "folders" or "project groups" don't do this for you.

An effective way to restrict the amount of projects is to make them not too small compared to other projects. If you allow 10 minute tasks to become top level goals (projects), you easily may become overwhelmed by next actions, and the method degrades worst case to a plain todo list.