In short, from 'Think different' to 'Just keep grazing' in 14 years :-)

One can hardly blame Apple (or its shareholders) for reducing everything to the fundamentals (fundamentalism ?) of maximizing return on investment. That's how a big farm grows, and it is a big farm now.

These were once the words above the gate:

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. - Apple Inc.

Heady stuff :-)

But its time has passed ...

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