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Letting folks add their own custom fields is one of the ideas that has been kicked around; an approach to that feature that works with projects and actions isn't going to be much more effort than than an approach that only works with one of the two.

Best way to get this into the application (if you haven't already) would be to send email to the support ninjas so they can attach your request to the dev database and let the team know you need this. Thanks!