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You aren't doing anything wrong.

If I am not mistaken, there have been feature requests to show items that have "started" in the forecast but I don't believe this has been added yet (feel free to e-mail the support guys to let them know).

The way most people use start dates is to "hide" an action until the day it's supposed to start. When I do my weekly review, I set start dates on all my actions so they are hidden from view until I actually need to start working on them. This frees up the clutter and lets me concentrate on the tasks I need to do Today.

Obviously there are other ways you can use start dates and perspectives, but the one I've described is quite common.

Cheers.