[gattaca]

Hi Omnigroup,

I started taking a closer look at the Omnifocus suite of apps recently. I saw a thread where an employee said that the last sale didn't get enough customers to incentivize another any time soon.

I'm one of those who missed the sales and want to give my thoughts. It sounds like that you did a supply/demand curve and saw that the volume of new sales didn't make up for revenue at the normal price.

My take is that a powerful tool like Omnifocus that carries a premium price would not tend to attract impulse buyers, on sale or not. But rather, excitement for OF will be spread by word of mouth, organically and over time. For example if during a group project, my classmates might notice Omnifocus on my homescreen or notice how I use it to plan out my next steps, they might inquire about it and I would give them a quick rundown, planting the thought that such a tool exists and that they might have a need for it depending on the complexities of their life's projects. My point is that the ROI from your promotion might not be immediate and would still come in at a later time, in a less tangible way.

Also, the segment of customers who waited for your app to go on sale are value-seekers: they care a lot about where their money goes. When they can afford it, they will use the heck out of it to maximize its value, maybe more so than those who can easily afford it. So imagine the impact of word of mouth from those customers you gained from that promotion.

With Omnifocus 2 coming out, I hope you would consider putting the entire suite of apps on sale again. Those onboard with GTD principles know that they should end up buying the app for all their devices so Omnifocus can do its job as an accessible tool anywhere. But to many, the prices of the entire suite is a huge barrier to overcome.

So as a current Toodledo user and GTD practitioner who wants to get in on the premium product, I hope you will promote your apps at a price that you still find fair to compensate your efforts while still low enough to entice price-conscious prospective customers to take the plunge. I'm not talking about the $.99 app shoppers who chase fads, but about real people who want to use OF and will end up being valuable ambassadors for the app. Thanks for reading Omnigroup.