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Am I correct by looking at your list that fragments are all that's needed?

For example, you have "/phpAdsNew" but I thought I needed to account for the rest of the string as in ".*/phpAdsNew/.*"

Also, then you include slashes and the wildcard in "/.*\.falkag\..*/" -- why is this? Just curious, so I can write more compact rules from myself.

And to answer your question, I was blocking the ads on dpreview with ".*/adverts/.*"

I think we need to include text ads (like those blogads) in the blocking since there's so many of them these days and they can be real obtrusive.

Thanks.