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The Services menu is a throwback to NeXT OS and not the Mac (if you do a YouTube search for Steve Jobs demoing NeXT you'll see how they should work, rather than how they sometimes work in OS X). It is one of the greatest shames of OS X that Apple has not done more to make sure that Services are a great asset to the user rather than some embarrassing forgotten menu item that doesn't seem to have any purpose (for the majority).