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I use On Hold when there isn't a definite date where the project should become active. Otherwise, I use a start date so that I don't have to remember to make it active. If it is a sequential project and the very first action can't be started before a given date, I may put the start date on the project, but it doesn't matter a whole lot, as putting the start date on the action will also hide the subsequent actions from an Available actions view. If the project has some parallelism, I would put a start date on the project only if I didn't want to work on any of it before that date.