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"And I'm leery of making an item that really is due "just" available, because that demotes it to the same level of urgency as hundreds of other actions that are also available, but not actually due any time soon. "

Just as another point of view: In my case, I make most of those actions not available, so that the ones that are available do have some significance. My main goal during the weekly review is to thin out the displayed actions so that I can choose what to work on without too much confusion.

So for me, having "call Joe" pop up with a Start Date a few days before I should call him, would make me reasonably likely to call Joe.