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I just sent direct feedback to Omni on this, but thought I would point it out here as well...

If I have an item that is due within the "Due Soon" timeframe (ie 24 hours) but has a future start date, the item is still represented in the count of Due Soon items beside the context name in the Context listing on the iPhone. The item itself is not displayed within the context in any way, making it even more confusing, since the count reflects items that are not actually shown in the listing.

For example, I have an item that has a "Start Date" of 9:00 AM tomorrow, since I can't actually start working on it until then. It also has a due date of 12:00 PM, since it does have to be done by then. The result is that it will begin showing up in the "Due Soon" count in the iPhone context listing after noon today, even though it does not appear as available anywhere, nor is it reflected in the "Due Soon" count anywhere else within OF for iPhone or even on the Desktop. Further, where it does appear (only when filtering by "Remaining") it will not be highlighted in orange as a "Due Soon" tasks since the start date has not yet passed. This means that for the average user, the count simply appears incorrect until you do a bit of digging and realize that there is a task due within the next 24 hours that simply hasn't "started" yet.

This approach is confusing and non-intuitive, since it leaves most users confused as to where this missing "due soon" item is since it doesn't show up at all if you're filtering by "Available" (default filter for context view) and even if you've set your filter to "remaining" the item is not highlighted as "Due Soon" leaving the user scratching their head as to where the "other" Due Soon item is.

Most importantly, this is completely different from how every other portion of OF works both on the desktop and the iPhone. I find the fact that blocked actions (those for which the dependent prerequisites have not yet been completed) also show up in these counts to be equally confusing as well, but at least this aspect is consistent with the rest of OmniFocus, both on the iPhone and on the desktop, and those blocked actions show up as "Due Soon" in the main "Due Soon" listing and elsewhere.