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Time = Money

OF saves me a ton of time by helping me to do my work in a more focused fashion. I could build you a model of how much that saves me, but I am not going to - you get the point.

The tech support I have received, and the knowledge that Omni puts 100% into a product (like having 4 devs. on the next update) when they put it out is worth the extra $30 above other apps for me, no question...