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Hmm. I'm able to create documents, but not rows.

I haven't done a full set of experiments as I'm not willing to reboot my computer at the moment, but it looks like if you just use
tell application "OmniOutliner"
that an attempt to use it with the other app will pop up the script editor to have you point out the location of "OmniOutliner" and after that everything is smooth sailing. This would be a problem if you wanted to distribute a Run-only application, but not so much of one if you're just distributing the source of the script.

You might also ask the support ninjas for their advice on this matter via Help->Send Feedback.