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What the pricing has done is satisfy those that feel the need to tout their superiority (these same people will respond on their 11.6" MacBook Air). Pricing of $40 in the App Store is tantamount to insulting existing users that have invested over $100 into a todo list.

That said, I think the iPhone/iPad money back arrangement was well-played.

Last edited by ntrigue; 2010-11-01 at 07:01 PM..