[Brian]

Yann, I'm really sorry that the reimbursements left you feeling like we didn't care about you. That's absolutely not the case. Whenever possible, we want customers to feel good about us and the products they purchase from us. We know we'll never reach 100% customer satisfaction, but we're going to try to get as close to that mark as we possibly can.

We've seen a few people left feeling this way, so we're working on clarifying the reason behind the purchase reimbursements we're doing. They aren't meant as a sales gimmick or a "new customer discount". In fact, it's not a discount at all; we're reimbursing the purchases a specific group of customers made. Customers with iPads but no iPhone. (Will some folks with both devices take advantage of this program? Probably. Don't like it, wish they wouldn't, but hey, them's the breaks.)

Why? So they can buy the product they really wanted - OmniFocus for iPad - without paying the extra cost of the iPhone product they were using temporarily.

Ideally, all of our applications would have been available on iPad launch day, but our team is not big enough to do that. When we decided that OmniFocus for iPad wouldn't be available at iPad launch day, part of the reason we did that was because the option of using the iPhone app on the device was there.

Now that the iPad application is ready, iPad-only customers can use either product. Customers with both devices can either buy both products, or use the iPhone application on both. And if someone wants to use the iPhone app on their iPad to save some money, they should have that option. That's great.

What we didn't want was to collect extra money from someone that was willing to wait for us to finish the iPad application and use the iPhone one in the meantime. We want those folks to spend the same amount as everyone else that chooses to buy OmniFocus for iPad.