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Like many of the other posters here, the price is negligible and I will pay whatever they think is fair to compensate for their hard work. I'm in the middle of a $9,000 training program and OmniFocus is helping me stay organized and focused. An extra $100 for an ipad app is a small price to pay for the added potential it adds to all areas of my life.

That being said I would guess it would cost $40 or $50 due to the app culture and people not seeing value past $20.