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Really, just because some people (ie. the Omni Group top bods) are taking a little longer to get into the name OmniFu than we are, doesn't mean that we have to listen to them. Just keep calling it OmniFu (for that be its name) and the name will change. Omni employees who don't like OmniFoc-arse (sic) can also just repeatedly call it OmniFu in the office, label their files with it and (eventually) the head bods will start to see how easily it slips off the tongue and give in.

People power. Wonderful when it is working for you.