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I appreciate OG's desire to maintain two separate sales channels for their customer's flexibility and maintain equivalent prices. I am guessing it also help's OG's profit margins overall in maintaining the two channels, and a profitable company is one that gives you more good stuff more often :) ( ahem... as in Apple)

However it is confusing to customers and as the MAS becomes more and more used, that confusion will ramp as people expect to see "installed" on legacy purchases and update options through the MAS. Perhaps OG could brand or Title the non MAS store products differently... At least that would make it more clear.

It would also be more complex for OG to manage though. At any rate i wish them luck with the strategy.