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If I remember right, we went round and round on what the behavior should be and what the phrasing should be for this feature.

For OmniFocus, "within the next week" is intentionally not the same as "next week". It means in the seven days starting tomorrow. We tried the other way, and found that it worked great for things that fit inside the regular work week, but was quite awkward for things that happened on the weekend. And when should next week start? If you're working a Monday-Friday job and mostly tracking work stuff, Monday makes sense. But for the rest of life, or anyone who worked a non-traditional week, this model just didn't suit them.