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I have also used MORE for my professional work as a writer (I came to it after it had been discontinued) and its cloning capability gives me a fantastic tool for planning my novels. I still have a copy of it and while I like OmniOutliner (and also own OmniPlan), I agree with the posters who indicate that cloning is a very powerful feature that a much broader audience might embrace.

The original question was how do we use cloning, and even with OO4 not including it, I thought I would still offer my answer.
When I outline a novel, scene by scene, cloning lets me have both a linear outline of how the scenes are presented in the book but also lets me clone those scenes that belong to certain story threads or subplots and keep those scenes in their own order. That lets me be sure that the character and plot developments are moving at an appropriate pace. Scrivener has started offering collections, which are like smart folders for this, but it's not quite the same to me. A set of search results and a set of notes that I have placed right where I need them are not the same thing.

And before MORE, I never knew about cloning. It was other, older authors who told me about it. It felt slightly odd to embrace a dead software product to help me make my living but it worked exactly as I needed it to, and I didn't know about the power of cloning in organizing my work because it wasn't an option with any other product.

Thanks for listening!