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I know if I have something long term like a writing assignment, I usually like to break it down into smaller steps. It's not just a simple thing as "write long-form article" by April 30th.

I know there are multiple steps that take up the writing process. Perhaps you can break it down like:

- Call John to see if he knows any experts about the subject
- Research background material about the subject via internet search
- Call John's referrals to set up interview
- Brainstorm new interview questions
- Interview expert #1
- Interview expert #2
- Write first draft of long form report
- Submit first draft to editor(s) for peer review
- Find a cover photo for the article
- Revise first draft
- Submit second draft to editor for review
- Publish article to the blog site

Maybe you can break down that project with intermediate due dates?