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I think a lot of people get scared of OF because of its sheer power. There are so many things you can do with it. It can be customized in so many different ways.

Thing's simplicity is what makes it shine. Some users would like to have their software hold their hand ala the Guided Tours or "wizards" that guides them through the process.

It's similar to Photoshop and Photoshop Elements. Photoshop is very intimidating. But its sibling, Photoshop Elements has a lot of the same features but guides the users through the use of Wizards.

I think OF would benefit if there were some starter templates. That would give newbies an idea of how to structure their OF/GTD projects and contexts.