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The other thing is upgrades. iWork apps for iPad are only $9.99, but Apple charges full prices for new versions of iWork (and iLife). Likewise, there is no upgrade policy (yet?) for iPhone/iPad apps. You have to buy new versions like everyone else. So $9.99 isn't absurdly cheap when you consider you'll pay that every time you upgrade.

So is OmniGraffle for iPad going to be $49.99 next time it gets upgraded? If there's no upgrade discount for iPad apps, how can it be otherwise?