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$30 is what I want to pay. I'd like it to be $20 since I already own the desktop and the iPhone version - I.e. Loyalty discount, but $30 is a no brainer.

$40 is what I paid for the desktop version when it was beta. The race to avoid $80 played a big part here.

I'll pay $40, but I'll be a bit annoyed. And it better be bullet proof and it better be obviously better than the iPhone version. I'll be watching that intro video to help me make the call.

If it's $50, it better have all desktop features except anything prohibited by iOS4 like Mail clippings etc.

If its $50, I'll likely consider not buying the desktop version when OF2.0 hits.

At least there's a method for offering upgrade discounts on the desktop version, so I reserve the right to change my mind if the pricing for OF2.0 is flexible. However, it seems like OF iPad has to hold us out for a while since OF2.0 looks like a ways out now.