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I'll pay a fair bit for this app, but I expect Omni should consider charging considerably less than $20. On the Mac I can use a trial version. On the iPad, its all or nothing, and folks aren't going to pay $40 for something they aren't sure if they want. However, they might pay $9.99 on speculation if it is well-reviewed. So who will Omni go after, their hardcore base or the unwashed masses? I bet they'd make a lot more money at $9.99 than $40 or even $20.