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I once worked with a company that wanted to make a better (Mac) word processor and spreadsheet...knock MS off the top of the hill.

The guy spent about 3 years full-time doing it...and it was indeed great. Under $100...did 90% of what Word/Excel did and many things better. Tons of translators...even read Word/Excel files.

Did it sell? Nope...why?...because the people that actually buy software (companies) have absolutely no reason to jeapordize every business document they've ever made to save a hundred bucks.

When something works, and it's critical to your business, and you can afford it, you've got no reason to change.

But wouldn't new businesses buy it? Course not...unproven, can't exchange documents with the rest of the world.

Analogy?....Esperanto

(I prefer to not state the name of the company because he owes me money and until I get paid I'm not spending another keystroke promoting the product.)