[wilsonng]

This is an argument that will rage on endlessly. I fear and think that the days of software upgrade pricing will be coming to an end.

We've seen this argument when OF1 was being sold. We saw it again when OF1 for iPhone and iPad was released. We're seeing it with the OF2 upgrade pricing being debated. We're seeing it again with the OF2 for iPhone being released.

In the link I posted previously, there is one idea I do support:

If you use it every day and it improves the quality of life, isn't twenty bucks such as a small investment that can yield bigger gains and rewards worth it?

It's like an expensive pair of shoes. If they are high quality and you use it a lot, isn't it worth it? I know I get the "Macs are too expensive" argument. If I only use a computer to check Facebook, read e-mail, and surf the web then it probably is too expensive.

But if I use my Mac to it full potential every day - designing brochures, laying out publications, managing various projects in my life - then I'd argue that my Mac wasn't expensive at all.

This is notion of rewarding loyal users with upgrade pricing is going to become a thing of the past. THat's what I feat that the world has come to. But that's alright. I got my twenty bucks worth out of OF2 for iPhone. If you felt that OF2 for iPhone was too expensive at $20 then perhaps it's not the right product for you?

The people who bought on week one was probably more than willing to pay the twenty bucks. These first week customers weren't looking for a reward. They bought in already.