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I use Curt Clifton's excellent Populate Template Placeholders script for things like this (including the flip side of your business!) One of my templates does the various steps for purchasing something off eBay: payment, tracking the shipment, sending feedback, incorporating the new item into my collection, etc.

It would not be fully automatic, however, as you stlll need to select the template, invoke the script, and copy/paste in the values of the placeholders. I don't know what the sale notification emails you get look like, but maybe one could do a script that pulled out the relevant bits and created the new project with Curt's work and a script that parsed email from reQall as a starting point, if full automation is needed.