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Doesn't Apple provide the email of the people who purchase the iphone version to Omni ? It is really hard for me to believe they don't.

So they could use that, for somebody purchasing the mac version to provide a 'combo, discount.

Additionally there should be a competitive pricing for user switching from paied apps (i.e. Things) to OF.

Finally some discount periods wouldn't also hurt.
So one week with a 20% off, wouldn't hurt the company's financials and at the same time enable more users to more easily decide.

For me a price of 65 would be more appropriate.
So for the 4K licenses bought at 80 would have cost Omni 6K which would have probably being covered by the excess licenses from people deciding not to pay the 80.

So to summarize, 80 is a lot but 50 is too little, so split the difference while at the same time provide combos and competitive discounts.