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Probably because most everyone is saying "OmniFocus looks outdated", not "OmniFocus doesn't have the collaboration features I need"...and a new UI will make for attractive marketing graphics, unlike the preferences for configuring the sharing of some projects but not others.

Hopefully after OmniFocus 2 ships they'll get back to the years old project to link OmniPlan to OmniFocus (the OmniPlan 2 side was pulled out because the OmniFocus side wasn't ready for anything but the iPhone, as I recall). Overkill for just wanting to send a project to another OmniFocus user, but if you wanted to divide up a big chunk of work among a number of resources and have some idea how the project was going, it looked pretty slick.