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Also, it helps to keep the project titles task-oriented. So, for example, "Marketing" isn't a project, because it doesn't have a clear goal or point of completion. You need to have a point where you can check off the project as done, and marketing will never be done. Instead, make a sub-folder for "Marketing", and in that folder have projects titled "Print New Posters" or "Obtain Newspaper Interview", etc.... Each of those projects would have a next action, which is even more task-oriented, like "Call Bob", etc.