You folks have to already know the biggest barrier to folks using OF is the obvious complexity of the app making it difficult to understand and get started. My strong suggestion is:
1) Explain (both written and in a video) the overall philosophy of the design and intent of the app.
2) Put together many small tutorials, both written and video (5-10 minutes; 15 minutes max), with follow-along steps, as not everyone learns the same way. Focus each on a single aspect of OF, covering it very thoroughly.
3) Put together a few templates, but do some research first on how different types of people use OF, so their is a more substantial basis for designing the templates than you get by asking the small (and unique) group you'd get by asking folks in the office.
4) Watch some newies trying to figure it out (that's how Quicken won the $ app war) and let that inform app (especially) interface design, templates, and tutorials, and not in that order.
Pardon the unsolicited advice.
1) Explain (both written and in a video) the overall philosophy of the design and intent of the app.
2) Put together many small tutorials, both written and video (5-10 minutes; 15 minutes max), with follow-along steps, as not everyone learns the same way. Focus each on a single aspect of OF, covering it very thoroughly.
3) Put together a few templates, but do some research first on how different types of people use OF, so their is a more substantial basis for designing the templates than you get by asking the small (and unique) group you'd get by asking folks in the office.
4) Watch some newies trying to figure it out (that's how Quicken won the $ app war) and let that inform app (especially) interface design, templates, and tutorials, and not in that order.
Pardon the unsolicited advice.